RVCA is a clothing and lifestyle brand founded in 2001 in California by PM Tenore. It stands out for bringing together fashion, art, music, and sports under one identity, with its central concept being the balance of opposite. The brand gained recognition through its strong connection to surf, skate, and jiu-jitsu culture, as well as its support of independent artists through the Artist Network Program (ANP).

More than just clothing, RVCA promotes an alternative, creative, and authentic lifestyle, and is internationally recognized for its casual, functional, and contemporary designs.