Since its creation by Shepard Fairey, Obey Clothing has always been deeply connected to social and political activism. The brand was born as an extension of the Obey Giant art movement, started by Fairey in the late 1980s, with the goal of questioning authority, propaganda, and power structures through street art. Obey’s activism is reflected in its collections, which often feature political, social, and environmental messages, encouraging reflection and debate. Themes such as social justice, equality, human rights, and sustainability are expressed through collaborations, prints, and brand campaigns. More than just clothing, Obey uses fashion as a platform for critical expression and cultural change, staying true to the rebellious and confrontational spirit that sparked its origins.